Independent digital marketing advice for small businesses
Is your digital marketing actually working?
I'll independently review your website, search visibility, advertising, analytics and customer journey — and show you what's working, what's holding you back and what I'd prioritise next.
Digital Marketing Health Check£295 £149
Founding client offer
10 places only
Fixed price. No retainer. No agency sales pitch.
— The problem
More marketing isn't always the answer.
We're getting traffic.
We're paying for advertising.
We're not sure what's actually working.
We have analytics.
Nobody really trusts or understands the numbers.
We're doing lots of marketing.
We don't know what to prioritise.
— The Health Check
Your marketing, viewed as one system.
Your channels do not operate independently. I review the areas most relevant to your business and look at how they work together to turn attention into customers.
01Website & conversion
02Search visibility
03Advertising
04Analytics & tracking
05Email
06Social
07Customer journey
08Messaging & proposition
09Strategy
The exact review is tailored to the channels your business actually uses.
— Data-led, not opinion-led
I won't just look at your website and guess.
Where possible, I combine the experience your customers see with what your actual marketing data tells me. That means fewer assumptions and recommendations grounded in evidence.
Read-only access may be requested for GA4, Google Search Console, Google Ads or another relevant platform. Never passwords. Only access that is useful.
01What customers seeWebsite, messaging and journey
02What your data tells usBehaviour, traffic and performance
03Clearer prioritiesEvidence before activity
— An illustrative example
You don't need another 50-page marketing report.
Digital Marketing Health Check
58 / 100Overall digital marketing scoreWebsite & conversion72
Search visibility58
Paid media64
Analytics & measurement41
01
Fix first · High impact
Fix your conversion tracking first.Know which marketing is generating customers before you spend more.Illustrative example only. Your scorecard and priorities will reflect your business.
— What you get
When I'm finished, you'll know what to do next.
Digital Marketing Scorecard
A simple view of where your marketing is strong and where it needs attention.
20–30 minute recorded walkthrough
Plain-English findings you can watch, pause and share with your team.
Your five biggest opportunities
The changes most likely to make a commercial difference.
Prioritised action plan
Clear recommendations, ordered by impact and urgency.
30-minute follow-up call
Time to ask questions and decide what to tackle first.
— How it works
Three steps. Five working days.
Tell me about your business
After purchase, complete a short questionnaire about your goals, current marketing and biggest concerns. You will also receive instructions for optional read-only platform access.
I investigate
I review the customer experience, relevant marketing channels and any useful data you have shared.
Get your action plan
Within five working days, receive your scorecard, recorded walkthrough and prioritised recommendations, followed by a 30-minute discussion.
— About Chris
Experienced practitioner. Not an agency salesman.
I've spent 15 years working in digital marketing and eCommerce.
I've worked directly with small businesses, generating hundreds of leads and thousands of website visits, and I've managed eCommerce strategies for global B2C and B2B brands generating millions of dollars in online sales.
My approach is simple: start with the customer, use the data and prioritise the things most likely to make a commercial difference.
I have a degree in Marketing from Newcastle University and completed Marketing Week's Mini MBA in Marketing with an A grade.
15 years' experienceB2B + B2CMillions in online salesMarketing Mini MBA
— Founding client offer
Be one of the first 10.
I am launching the Digital Marketing Health Check as a focused service. The first 10 businesses receive the complete service for £149 while I refine the format and build the first group of case studies.
In return, I'll ask for honest feedback and, if you are happy with the service, permission to use your feedback as a testimonial.
— FAQ
Sensible questions. Straight answers.
Is this suitable for my business?
It is designed primarily for small businesses that already have some digital presence and want an independent view of what to improve.
Do you need access to my analytics?
It isn't mandatory. But where analytics or advertising data exists, read-only access allows me to make much stronger recommendations.
What platforms might you need access to?
Depending on your business, this could include GA4, Google Search Console, Google Ads or another relevant marketing platform. I only request access that is genuinely useful.
Will you make the changes for me?
The Health Check is a diagnostic and action plan, not an implementation retainer. If you later want help making a specific change, we can discuss that separately.
How quickly will I receive it?
Within five working days after I receive the information and any access needed to begin.
What happens after the Health Check?
You receive the findings and a 30-minute follow-up discussion. There is no obligation to purchase anything else.
Why is the price currently £149?
I am launching this specific service and offering the first 10 businesses the complete Health Check at a founding-client price while I refine the format and build the first case studies. I will ask for honest feedback and, if you are happy, permission to use it as a testimonial.
— Ready when you are
Stop guessing what to do with your marketing.
Get a clear, independent view of what's working, what's holding you back and what to prioritise next.